Penner, S. J. (2016). Economics and financial management for nurses and nurse leaders (3rd ed.). New York, NY: Springer Publishing Company.
· Chapter 13, Entrepreneurship and Practice Management (pp. 401427)
· Chapter 15, Health Policy and Future Trends (pp. 447457)
Gjolaj, L. N. (2016). Delivering patient value by using process improvement tools to decrease patient wait time in an outpatient oncology infusion unit. Journal of Oncology Practice, 12(1), e95e100.
For this assignment, you examine the role of an elevator speech in defending your idea for a new healthcare product or service. You also develop a speech that will help set your idea apart as memorable, unique, and of value to the organization.
· Reflect on the most significant talking points about the healthcare product or service solution you have proposed. These points should be those you think will educate decision makers and other stakeholders on the benefits of your idea as well as clarify the business case (including financial points, budgetary impacts, SWOT takeaways, cost-benefit analysis takeaways, etc.).
· Consider how you might hilighight these significant talking points in an elevator speech to stakeholders.
Post a 2- to 3-paragraph draft of an elevator speech designed to both educate and sell decision makers on the healthcare product or service you have proposed. Your elevator speech summary should address what you believe are the significant talking points necessary to educate decision makers and other stakeholders on the benefits of your idea as well as clarify the business case (including financial points, budgetary impacts, highlight SWOT takeaways, highlight cost-benefit analysis, etc.).