Case Study Assignment
Download and utilize the APA Style Template (DOCX)Preview the document and review the Case Study Requirements section.
Conduct research on ONE of the following technology trends that influence todays on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.
-Virtual and Augmented Reality on Mobile
-Chatbots, AI, Shopping Assistants
-Internet of Things (IoT)
The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick and mortar store before purchasing a product or ordering a service.
Legacy brick-and-mortar companies have had to get on board the online shopping bandwagon in order to stay competitive.